Climax 100
Visualization & Design
Like dipping your hands and feet into a mountain river, this video showcases the refreshing experience one will have with a Climax 100. We start with a close-up of the chilled can on a tree stump (keeping in line with the label's forest elements) while water cascades its way down a series of rocks in the background and sound effects completing the viewer's immersion. With the series of close-up shots of the beer pouring into a glass, we not only wanted to give the viewer a unique perspective of an action we do regularly but emulate the behavior of a river. With the hero shot, we are brought to the can and glass perched upon the tree stump. For this shot, we included the USDA Organic symbol in a unique and fun way, so after a few seconds, the symbol enters the frame like a falling leaf and settles perfectly in front of the beer.