Hazy By Nature
Visualization & Design
A reference to the hip-hop trio Naughty By Nature, this label design oozes hip-hop music, a theme we went full throttle with. The goal was to take the viewer on a musical ride by starting with the choice of headphones. The can then slides into the frame and we begin with a close–and somewhat warped–inspection of the label design. The hero shot is a psychedelic merging of the label’s color scheme and symbolism of the explosion of taste the viewer will experience when drinking this beer. To end it, it was only natural to use a bit of spray paint 😜.