Spicy Maya
Visualization & Design
Besides the enticing ingredients, the label design element that stood out the most was the chocolate drizzle graphic encircling the business logo and name. It then sent us on a brainstorming session on how we could include something similar, which resulted in the video’s intro. The label art does a great job at giving a viewer a sense of movement, whether by the notion of peppers being chopped or churning chocolate. Because of that, we introduced the beer to the viewer by rotating it into position and continuing that sense of movement.