Earth Thirst
Visualization & Design
The label design achieves an aesthetically pleasing presentation. It is simple, yet has a lot going for it. We wanted to continue that balance throughout the video, so we began with a close-up of the label, and matching the beat of the music, a quick tilt-zoom onto the Organic Double IPA portion (Side note: there should be more of these on the market!). The entire label and can then emanate from the cliffside background to present itself to the viewer. After that, I focus on highlighting the label art and the dark copper color of the beer pour before finishing up with the hero shot of the beer and company logo side by side.
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