Neon Rainbows
Visualization & Design
Like the label art, we wanted to present a dose of psychedelic energy. The objective was to take a viewer into what the inner workings of a neon sign might look and feel like. As soon as the video starts and the "on" setting is triggered, we begin with a whirlwind of concentrated color and a teaser of the beer. The solo shot of the can then rotates into view before getting a close-up examination of the label, all while continuing the electric energy of the music and neon sign concept. To finish, we are brought to the hero shot where the can and beer glass are presented while the electrical current and beautiful chaos continue in the background and foreground.