Photography Spotlight
Photography For Print & Web
At Audio Advisor, the photos used on the catalog covers come from the companies that sell the product (Audiolab, Pro-Ject, Rega, and the like). The audio rack shown, however, is owned by Audio Advisor. They released a new color finish and wanted high quality photos for the catalog cover and website. I did the photography work. The Creative Director did the cover design.
Stock Photography
I have taken hundreds of product photos for Audio Advisor’s website and catalog, which include both large audio pieces and small connectors and cables. To capture the smaller items, I primarily used a macro photography workflow through focus stacking. Additionally, I used tethering with Capture One and Lightroom.
Photoshop Spotlight
Photoshop Intensive
In order to achieve the desired look, some product photos relied solely on Photoshop. In the turntable example, the key was to remove the background in a transparent object (glass platter) while keeping the glass aspect looking natural. In the rack example, the out of camera look didn’t portray the desired look the creative director wanted. Through various techniques, I was able to get the look she was after.
Before
After
YouTube Channel Banner
When I arrived at Audio Advisor, the YouTube channel didn’t have a banner, so I was tasked with its creation. The company started by selling equipment with catalogs, so I took photos of the first catalogs and their progression into today's versions. In the center are the company's experts/advisors.
YouTube Thumbnail Templates
Having a consistent and cohesive thumbnail for new content was a key objective. I started with the channel banner background (stereo speakers), created space for the subject(s) on the right or left of the frame, and added two text banners to keep text to a minimum. The creative director added the audio levels at the bottom to finish it off.
